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網站爲什麽要進行關鍵詞研究

標簽：網站建設网站設計SEO優化

2020.01.15

　　

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　　進行關鍵詞研究是網站競爭研究的主要組成部分，也是網站做SEO網站優化的重要步驟。那具體來說都有哪些重要的原因呢？

　　1.讓你的關鍵詞被人搜索

　　確定网站的关键词的时候往往我們会想到和公司提供的産品或者服務的名称。産品的名称如果不包括産品的通用名称，也不会让人搜索。确保你的关键词有价值，并让你的关键词达到一定的量级。

　　2.優化難度

　　做網站優化的第一步就是關鍵詞的優化，關鍵詞的優化並不是說把關鍵詞僅僅鎖定在最熱門的、搜索最多的詞上，要考慮這樣的詞有沒有做上去的可能。一般難度不大的關鍵詞被優化的才有意義。

　　3.尋找有效流量

　　排名和流量都不是網站的最終目的，流量帶來的轉化才是最終的目的。針對性強的關鍵詞會提高網站的流量轉化。做關鍵詞研究的時候可以尋找那些精准的，潛在轉化率高的詞作爲目標關鍵詞。

　　4.搜索多樣性

　　隨著搜索經驗越來越豐富，網民已經知道搜索很短的，一般的詞，往往找不到自己想要的內容，而搜素更爲具體的，比較長的詞，效果更好，有的用戶甚至搜索完整的句子。讓您的搜素變得多樣化是關鍵詞研究的意義所在。

　　北京分形科技作为专业的网站制作公司，在这方面拥有丰富的经验，更多SEO優化等相关信息，欢迎您咨询北京分形科技！

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