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網站用戶行爲分析的3個指標類型

標簽：网站設計網站建設网页設計

2022.11.13

　　你可以將用戶從登陸網站到進行購買的整個過程中的行爲數據進行分析，具體有哪些指標類型呢？

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　　北京分形科技，北京高端网站設計、专业网站制作、专业网站开发公司，今天和您分享網站用戶行爲分析的3個指標類型。

　　1.網站行爲分析

　　分析網站行爲數據可以幫助您了解用戶如何與您的內容進行交互，並體驗您的網站。你可能會關注頁面浏覽量、彈跳率、CTA點擊和導航行爲等指標。

　　2.事件行爲分析

　　在行爲度量中，“事件”指的是用戶采取的行動。網站行爲分析通過用戶如何與網站互動的數據來確定整體用戶體驗，而事件跟蹤則著眼于用戶是否參與到你的內容中——以及他們是如何參與的。常見的事件行爲分析指標包括開始播放視頻、下載、播放歌曲或注冊時事通訊。

　　3.轉換跟蹤

　　要理解轉換行爲，請關注顯示用戶是否點擊cta的數據。如果他們沒有，你可能需要重新評估你的cta是否可見或足夠可操作。如果他們獲得了大量的點擊量，但仍然沒有轉化，你可能需要重新評估你的購買過程。

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